(iTers News) - Stream TV Networks is about to hit a jackpot. As TV makers in Japan, Korea, and Taiwan are rushing to gain a head-start in just fledgling, but potentially enormous 4K, or ultra-high definition TV markets, the Philadelphia-based venture start-up is angling to turn the industry’s scarcity of native 4K content into its advantage.
Better known for its glass-free 3D technology, the company has its indigenous image processing software algorithm called Ultra-D , a 2K to 4K converter chip that can up-converter 1080p 2K video image into real native-like 2160p 4K equivalents.
In an interview with iTers News, Matt JJ Lo director for Asia-Pacific marketing with Stream TV Networks said that the company is now in talks with several top-tier TV makers in Japan and Korea to supply a whole bunch of its glass-free 3D 2K to 4K system that comprise a 2K to 4K up-convert chip, software and a set of optical lenses.
The software algorithm is already programmed in two FPGA, or field programmable gate array chips, and the two FPGA chips get ready for volume shipments, using FPGA chip maker Altera’s chip design platform, according to him.
Creating more pixels
(Photo caption: Mathu Rajan, CEO with Stream TV Networks, demonstrates how perfectly its 60-inch 3D glass-free 2K x 4K TV set is converting up 2K 1080p contents into real native-like 4K equivalents.)
Stream TV Network’s Ultra-D software algorithm sets itself apart from other 2K to 4K up-scaling chip in the way that it renders 2K 1080p 60 frame video content into 4K equivalents.
Unlike most of other 2K to 4K un-scaling chips that artificially magnify the size of each pixels generate 4K effects, Stream TV Networks’ Ultra-D up-converter create more pixels using incoming 2K 1080p pixel image information to reconstruct real native-like 4K 2160p images.
“Using our technology, you can get all the benefits of 4K technology. We are not up-scaling pixels, but add pixel. For example, you have a 1080p 60 frame Blu Ray content input. And then our Ultra-D technology does not simply copy it, but use a lot of mathematics algorithm to calculate and add a lot of (pixel) information. So, there are more nature, more brightness, more resolution, and more pixels, said director Matt JJ Lo.
True enough, there have been a lot of 4K TV announcements at CES 2013, suggesting that the market will soon be deluged with a flood of commercial rollouts of 4K TVs.
But, the industry will suffer from scarcity of real native 4K content like 4K video programs and 4K movies for a long while, because it will take time before a whole range of 4K TV ecosystem is properly put in place, including 4K video compression technologies like HEVC, or highly efficiency video compression and 4K camera and broadcasting equipment.
(Photo caption: Matt JJ Lo director for Asia-Pacific marketing)
This helps explain why 4K-ready TV market will first proliferate before real native 4K TV market take off
That's where the forte of Stream TV Networks' Ultra-D technology, as it can generate real native-like ultra crystal-crisp 4K contents by analyzing 2K pixel information and then creating more pixel information to give real 4K viewing experiences.
Combined with its optical lens technology, the Ultra-D technology can also generate real glass-free 3D effects.
Its technology is now embedded in Chinese TV maker Hisense's 4K glass-free TV set.
In a separate presentation demo, Mathu Rajan, CEO with Stream TV Networks said, "This is ultra-D 2160p 60 3D without-glass technology on our 60-inch TV, and we input all of (1080p) content into a 3D without-glass and also 2160p image. Also, we’re going to have 50-and 58-inch 2Kx4K TV sets."
Videos & Photos by JH Bae
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